Introduction to Marketing
Aim:
To introduce participants to the knowledge and skills required to carry out basic marketing activities.
Length of Study:
9 weeks
Entry Requirements:
Basic competence in IT and the internet
Contents:
Introduction to Marketing, Marketing Research, The 4Ps of Marketing, and Customer Care.
Study Method:
Internet-based self-study.
Assessment:
Online assessment to be completed at home.
Cost:
£30
